User Experience Strategy & Digital Product Design

If it's true it takes 10,000 hours to master a skill, then I've got you covered. With 14 years, 1000's of designs, 4 books, dozens of articles, & 100's of hours of usability tests, I have the experience you need & the results to prove it.


Start your day with a phone call & end it with a set of expert recommendations. Invest a little now, save a lot later.

One day. $1,000. That's it.

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User experience strategy & digital product design

Don't leave your success to chance. Do it on purpose.

Whether brand new or already up & running, I work with you to shape the strategy for your product by defining the vision, design criteria, & success metrics, then collaborate with you on the designs to make it happen. And I stay with you through execution to ensure every detail is considered, validated, revised, & perfected.

User experience evaluation

That's right: user experience evaluation. Get practical, actionable recommendations for improvements to the complete user experience of your site.

I work with you to determine the goals of your site or app, perform a thorough review of the design, compile a complete list of improvements to task flows, persuasive elements, scope, feature set, & more, then communicate our recommendations by whatever means is best for your team.


Get trainingĀ for your whole team on a wide range of topics, including user experience strategy, design thinking, usability, research, & more.

"It was an intense two days, and the team is fired up to bring about great changes. There are lots of ideas and new methodologies to use. Thank you for bringing inspiration and "unsticking" some stuck ideas. I know this will enable us to build better products. Your "GetOnMyBike bite" will be with us for many months to come."

~ Amanda Richardson,

I review your current projects, deliver in-house training sessions tailored to your needs, & collaborate with your team on improvements & guidelines.

Our clients

I work with the best to help make them even better.

Our clients include Intuit, Burton, Dodge, Adobe, My Space, American Heart Association, World Trade Centers Association, Squidoo, Automattic, Edmunds, Mutual of Omaha,, Phoenix Children's Hospital, Good Guide, Craftsman, Peachpit, O'Reilly, The Princeton Review, Bloomfire, & many more.

About Robert Hoekman Jr

Robert Hoekman, Jr. Robert Hoekman, Jr, is a leading user experience specialist and design writer whose client list includes Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin (Squidoo), Automattic, and United Airlines.

Robert is the author of Designing the Obvious (1st and 2nd edition), Designing the Moment, and Web Anatomy (coauthored by Jared Spool). His writing has been featured on design and business sites including Fast Company's Co.Design, Adobe, A List Apart, Peachpit, and more.

He has spoken to packed rooms at industry events all over the world, including SXSW, An Event Apart, Web App Summit, and Voices That Matter.

Learn more about Robert at

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