User Experience Strategist & Advisor

I'm Robert Hoekman Jr. In the past 14 years, I've written 4 books (here's the latest) & dozens of articles on User Experience, worked on thousands of designs (client list below), spoken at a whole lot of conferences, analyzed hundreds of hours of usability tests, run a bajillion concept meetings & design sessions, & collaborated with a truckload of CEOs. Yes, a truckload. I can help you with UX strategy, product vision, design criteria, research, usability, success metrics, & design directions.

Most importantly: I can teach your team to succeed at UX.


I work with the best to help make them even better.

This includes Rackspace, Intuit, Burton, Dodge, Adobe, My Space, American Heart Association, World Trade Centers Association, Squidoo, Automattic, Edmunds, Mutual of Omaha,, Phoenix Children's Hospital, Good Guide, Craftsman, Peachpit, O'Reilly, The Princeton Review, Bloomfire, & many more.

About Robert Hoekman Jr

Robert Hoekman, Jr. Robert Hoekman, Jr, is a leading user experience specialist and design writer whose client list includes Adobe, MySpace, Dodge, Craftsman, American Heart Association, Seth Godin (Squidoo), Automattic (, and many others.

Robert is the author of Designing the Obvious (1st and 2nd edition), Designing the Moment, Web Anatomy (coauthored by Jared Spool), and The Tao of User Experience. His writing has been featured on design and business sites including Fast Company's Co.Design, Adobe, A List Apart, Peachpit, and more.

He has spoken to packed rooms at industry events all over the world, including SxSW Interactive, An Event Apart, Web App Summit, and Voices That Matter.

Learn more about Robert at

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